The Media Leader will be publishing news, highlights, and takeaways from media owners’ upfront events this autumn. Among the announcements, Amazon has joined Barb’s CFlight, Mail Metro Media has unveiled new branding, and Netflix made its UK upfront debut.

The coalition of advertising businesses is led by UN Women and launched the framework at Cannes Lions.

Media leaders answer three questions about how retail media has developed, whether small players can compete, and what comes next.

The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.