Chris Goldson, sponsorship & promotions director at Virgin Radio, discusses radio’s ability to deliver irresistible advertising content, giving real results for advertisers and a compelling listening experience.There’s a real buzz around radio at the moment and Virgin Radio and the rest of the commercial sector is riding on the crest of a new wave of… Continue reading Advertising Makes For Better Radio
Chris Goldson
Chris has over 25 years' experience working for media brands including Media Week, Financial Times Business, BBC Worldwide and, more recently, 9 years at Virgin Radio / Absolute Radio where he was Commercial Director. He joined ITV in 2011 to lead its creative strategy team 'Creative Works', and he also heads up ITV's Commercial Marketing.
LATEST ARTICLES
Chris Goldson, sponsorship and promotions director at Virgin Radio, discusses the best ways for advertisers to get the most from branded content…Ah, ‘branded content’! A beautiful little phrase that’s been doing the rounds for quite a while now. And rightly so. But sometimes I can’t help feeling there might be something missing…It’s true that branded… Continue reading Making Branded Content Irresistible
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