Agencies should sand down the rough edges that slow the campaign lifecycle. This’ll ensure the efficiencies delivered by AI-augmented planners translate into greater effectiveness, backed by irreplaceable human judgement.

You won’t find true agentic AI being sold on a superyacht because it threatens the very companies that pay to play captain for a day. Indies should ignore the allure, writes Converge’s CEO.

AI agents will restore control to advertisers and publishers through programmatic CTV by boosting content transparency. Converge’s CEO Ian Maxwell believes it will open the door to more long-tail advertisers.

The opportunity for AdTech is not louder promises, but AI tools that quietly make everyday planning and buying easier. Converge’s CEO explains.

AI agents restructure media buying in favour of independent agencies, says Converge’s CEO