Re-ratings only occur when a threshold of confidence is crossed, and certain markers are hit. Netflix is a perfect example, writes analyst Ian Whittaker.

Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each

Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.

Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.