After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.

A last-minute dash to Arket for linen trousers, a panic-purchase pair of Axels, and a more-than-you-should-have splurge at Folk. Sound familiar? The Guardian’s fashionista, Imogen Fox, solves your Cannes wardrobe dilemmas.

Imogen Fox unveils The Guardian’s third instalment of their annual cultural insights report, Shift Happens. This iteration highlights a new approach to the working week, how people are maximising time and the opportunity this holds to advertisers.

The awards celebrate advertising campaigns that have featured across Guardian channels.

Advertisers often ask: “What’s happening in culture?” The Guardian has found some key shifts and explains why marketers should care about these zeitgeist moments.