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Author
James McDonald
James McDonald
James McDonald is Head of Data Content, WARC
Latest articles
The UK’s annus horribilis explained
James McDonald
•
May 4, 2020
•
7 minutes
Record ad investment may belie true industry health
James McDonald
•
May 2, 2019
•
4 minutes
Mobile accounted for 99% of new online ad money in 2016
James McDonald
•
April 28, 2017
•
3 minutes
Analysis: TV is still the UK’s largest advertising medium
James McDonald
•
April 26, 2017
•
4 minutes
What Brexit means for UK ad expenditure
James McDonald
•
August 3, 2016
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3 minutes
National newsbrand ad revenue: context is key
James McDonald
•
April 29, 2016
•
6 minutes
2015: A stellar year for UK media owners
James McDonald
•
April 27, 2016
•
6 minutes
Saturation point: Desktop internet adspend to decline in 2016
James McDonald
•
February 4, 2016
•
3 minutes
Digital drives out of home renaissance
James McDonald
•
February 2, 2016
•
3 minutes
UK radio adspend growth signals strong year ahead
James McDonald
•
October 23, 2015
•
3 minutes
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