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Author
James Smythe
James Smythe
Latest articles
Let’s not make a virtue of complexity
James Smythe
•
April 28, 2014
•
6 minutes
Platforms to people: a story of multi-channel measurement
James Smythe
•
November 7, 2013
•
5 minutes
Who won the public opinion games?
James Smythe
•
October 2, 2012
•
4 minutes
The line of quality
James Smythe
•
November 1, 2010
•
4 minutes
UK Advertising Forecasts
James Smythe
•
June 21, 2010
•
7 minutes
Grabbing the reins of the mobile app bandwagon
James Smythe
•
May 10, 2010
•
5 minutes
Ipsos and the quest for Media Brand Engagement
James Smythe
•
March 23, 2010
•
2 minutes
Social Media World Forum: To evaluate social media, focus on business goals
James Smythe
•
March 15, 2010
•
2 minutes
Social Media World Forum: Keep focus on the consumer, not the idea or the platform
James Smythe
•
March 15, 2010
•
2 minutes
Building on UKOM: Online insight won’t stand still
James Smythe
•
February 23, 2010
•
1 minute
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