In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.

World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.

Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.

World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.