We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding

Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers

The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.

The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding

Jan Gooding takes issue with outdated calls to follow populist trends rather than challenge them

Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.

Jan Gooding challenges the veracity of the argument opposing the HFSS ad ban and questions how well it stands up against the science of genetics.

Jan Gooding sets out the thinking behind her resolutions to buy once, buy less and repair more

After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding