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Author
Jason Brownlee
Jason Brownlee
Jason Brownlee is the founder of Colourtext
Latest articles
What brand outcomes measurement misses about TV advertising in the performance age
Jason Brownlee
•
May 20, 2026
•
6 minutes
The measurement debate TV really needs to have
Jason Brownlee
•
February 25, 2026
•
7 minutes
Why people misunderstand this latest ‘Byron Sharp v Binet-Field’ clash
Jason Brownlee
•
July 20, 2023
•
9 minutes
Broadcast media is sitting on an ecommerce gold mine
Jason Brownlee
•
October 18, 2021
•
8 minutes
Why we still love radio (but shouldn’t it have died out by now?)
Jason Brownlee
•
July 30, 2021
•
6 minutes
E-commerce CMOs need new approach to ad effectiveness
Jason Brownlee
•
May 25, 2021
•
4 minutes
Will ‘Facetime’ on the iPhone 4G be the latest in a long line of video-calling flops?
Jason Brownlee
•
June 14, 2010
•
7 minutes
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