The debate over whether Origin has failed, and whom it was created to serve, needs to distinguish evidence from speculation, measurement from currency, and the programme’s original advertiser-led purpose from the incomplete product it has delivered so far.
Jon Watts
Jon Watts is executive director at Project X Initiative. He is also managing director at the Coalition for Innovative Media Measurement (CIMM). He was formerly managing partner and co-founder of MTM, the international research and strategy consultancy specialising in media and technology.
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