A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.
Jon Watts
Jon Watts is executive director at Project X Initiative. He is also managing director at the Coalition for Innovative Media Measurement (CIMM). He was formerly managing partner and co-founder of MTM, the international research and strategy consultancy specialising in media and technology.
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Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.
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