You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.

Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.

Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.

It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vara-Patel.