Maureen Duffy, CEO of the Newspaper Marketing Agency, explains how research among 6,000 consumers shows that a step change is needed in newspaper financial services advertising…People’s finances are deeply bound up with their security, their lifestyles, their hopes and their dreams for the future.Financial issues have a huge emotional resonance for most people, something that… Continue reading Newspaper Ads – Time For Change?

Maureen Duffy, CEO of the Newspaper Marketing Agency, explains the group’s £22 million effectiveness research programme, which looks at the true engagement and brand building value of national newspapers…At MediaTel Group’s recent ‘Future of National Newspapers’ seminar, a press buyer attendee put it to the panel that what national newspapers really needed to overturn negative… Continue reading The Value Of Newspapers