How the ‘grey’ market will upend current approaches to marketing

08 Aug 2022 | Phil Rowley

Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.

Eco marketing has a problem

21 Jul 2021 | Phil Rowley

Phil Rowley, head of futures at Omnicom Media Group UK, urges a deeper understanding of human behaviours, values and beliefs when promoting sustainability