A culturally multipolar world means we need to understand not just how Western culture lands in other markets, but also how cultural influences might cross-pollinate our tastes, content preferences, and media behaviours.

Brands spend a lifetime working to make their brands distinctive, differentiated and memorable through colour, sound, and font. There’s no reason that wouldn’t extend to AI.

To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.

It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains.

In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave. 

Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down. 

Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress. 

Phil Rowley recommends five must-reads on AI and outlines the learnings for businesses and brands.

Why are only around 5% of megaprojects completed on budget, on time or deliver intended benefits? OMG UK’s Phil Rowley condenses Bent Flyvbjerg’s pitfalls and their solutions into three takeaways that have immediate implications for marketers.

Is dynamic story optimisation going to become a thing? Are we all showrunners now?