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Richard Kirk
Richard Kirk
Richard Kirk is chief strategy officer at EssenceMediacom
Latest articles
Planning in a back-to-the-future media landscape
Richard Kirk
•
April 17, 2025
•
5 minutes
Brands could be spending three times too much on social. You read that right
Richard Kirk
•
September 10, 2024
•
7 minutes
It’s not whether you can build a brand in digital — it’s where
Richard Kirk
•
August 12, 2024
•
5 minutes
How to map media quality for physical and mental measures
Richard Kirk
•
January 8, 2024
•
5 minutes
We can better manage media fragmentation by measuring ‘Right Reach’
Richard Kirk
•
December 8, 2022
•
5 minutes
Media planners need to think bigger about emissions associated with advertising
Richard Kirk
•
November 9, 2021
•
5 minutes
Planning techniques for brands during a disrupted decade
Richard Kirk
•
June 9, 2020
•
6 minutes
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