Richard Shotton
Latest articles
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Unhealthy targets?
6 minutes -

The power of rhyme
3 minutes -

The greatest trick a brand ever pulled
4 minutes -

Monetising moods
3 minutes -

Would you ignore a cry for help?
4 minutes -

A wasted opportunity
3 minutes -

Expectancy theory, adjectives…and crisps
3 minutes -

Marketing triage
4 minutes

