In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.
Sam Tomlinson
Sam Tomlinson joined MediaSense in 2024, when he became its chief client officer.
Previously, he set up and led PwC’s multi-award-winning Marketing & Media team. It is the author of two globally acclaimed studies into programmatic advertising, undertakes media audits and media agency pitches across the globe, and verifies audience data and campaign delivery for leading media owners. Tomlinson's team is also responsible for the six-monthly IAB Digital Adspend study in the UK.
Outside MediaSense, Tomlinson is a trustee and Finance & Audit Committee chair of the Media Trust charity.
LATEST ARTICLES
Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.
PwC’s Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.