Sam Tomlinson

Sam Tomlinson joined MediaSense in 2024, when he became its chief client officer. Previously, he set up and led PwC’s multi-award-winning Marketing & Media team. It is the author of two globally acclaimed studies into programmatic advertising, undertakes media audits and media agency pitches across the globe, and verifies audience data and campaign delivery for leading media owners. Tomlinson's team is also responsible for the six-monthly IAB Digital Adspend study in the UK. Outside MediaSense, Tomlinson is a trustee and Finance & Audit Committee chair of the Media Trust charity.

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