The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.

Media shouldn’t be seen as in competition but rather as an orchestra. Where the greatest planners and strategists identify every emotion, nuance and contribution each musician brings to the bigger whole.

The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human. 

AI will make us faster, but insight will make us smarter. We need to stop seeing insight, strategy and marketing as costs and see them as investments in future growth, writes the IPA’s Simon Frazier.

Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.