As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.
Simon Kilby
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The social media under-16 ban is a moment for accountability – but regulation alone won’t fix the problem, says Bauer’s Simon Kilby.
Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby.
Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
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