Sue has significant experience operating at the leading edge of brand and communications insight, evaluation, research, data and tech. She has held executive level positions informing and evaluating brand communications plans and performance; as well as developing and marketing data and insight solutions in the UK and globally. Sue is passionate about making insight integral to business decisions and commercial success. With fellow industry guru, David Brennan, she recently launched BE Insight as the UK's first dedicated Insight Management Consultancy; focussed on helping clients maximise the value of their intelligence resources, to deliver the business wisdom that drives business performance. https://uk.linkedin.com/in/sue-elms-89649a3