Commercial radio has retained its audience in Q4, according to the latest Rajar figures. This quarter also saw records in online listening and audiences tuning into commercial radio for longer. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Reporter Ellie Hammonds identifies three key themes that have been present within the OOH industry this past year, the strength of the medium and an insight into what to expect in 2026.

The Media Leader summarises three key themes from the past year in the audio space.

JICRIT, the owner of J-ET’s managing director Robin Angell is stepping down next year after nearly two decades at the company, and Chontal Angus will be taking the reins.

Digital trading in J-ET marks a new era for UK audio by bridging the gap between linear and digital trading in a unified ecosystem.

The partnership features as part of a trend of supercharging a video-first approach in podcasting.

The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.

Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.

The strike this week is impacting advertisers running campaigns across the Underground, but effective media planning and flexibility can mean opportunities are still available.