Destination Canada targets ‘high-value travellers’ on Spotify

Ella Sagar

•

October 3, 2022

•

1 minute

In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.

The campaign will run across Spotify’s ad-funded tier for users across the UK, France, and Germany.

Spotify’s API technology invites users to “Discover Canada through Music and Sound” by choosing “Turn It Up” or “Take a Breath” which will match them to a personalised playlist of a Canadian city, or relaxing nature getaway sites in places like The Rockies and the West Coast based on their music taste.

In a first for Spotify, the “Take a Breath” option also has a series of guided meditation walks using 3D audio with Canadian health and wellness influencers Stevin Tuchiwsky, Jeanne Rodneau-Ducharme, Hayley Gendron and Zehra Allibhai.