Google delays move away from cookies again

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The company now intends to begin phasing out third-party cookies in Chrome in the second half of 2024.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Google has once again delayed its move away from third-party cookies in Chrome, the company announced in a blog post Wednesday.

Google’s cookieless future, led by the Privacy Sandbox initiative, has been in development since August of 2019, and in 2020 the company announced its intention to phase out all third-party cookies by 2022.

In the summer of 2021, Google pushed that deadline back to 2023.

And the company now intends to begin phasing out third-party cookies in Chrome in the second half of 2024.



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