According to a new report by eMarketer, 2015 will see over half of US internet users (133.5 million people) logging onto the web via their tablet.
The Tablet Advertising: Volume and Engagement Levels Jump Up report also reveals that tablet ads outscore conventional mobile ads on a variety of metrics, including brand awareness, purchase intent and brand favourability.
Tablet ads prove to be more engaging than typical mobile campaigns and, at times, more effective than ads on a PC.
| 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | ||
|---|---|---|---|---|---|---|---|
| Tablet Users (millions) | 13 | 33.7 | 69.6 | 99 | 119.3 | 133.5 | |
| % change | – | 158.6 | 106.5 | 42.3 | 20.5 | 11.9 | |
| % of total population | 4.2 | 10.8 | 22.0 | 31.0 | 37.0 | 41.0 | |
| % of internet users | 5.8 | 14.5 | 29.1 | 40.4 | 47.5 | 51.9 | |
Source: eMarketer June 2012
Note: Individuals of any age who use a tablet at least once per month
The report suggests the rapid growth in tablet devices is proving lucrative for advertisers, delivering a wealth of opportunities.
By the end of this year, eMarketer estimates the number of US tablet users – defined as anyone who uses a tablet at least once a month – will reach nearly 70 million, up from 34 million in 2011. At that point, roughly 30% of internet users will use a tablet at least once a month.
You can read more about eMarketer’s report here.
