Mobile Case Study: Adidas Superstars

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January 19, 2010

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1 minute

Adidas worked with Isobar and AdMob to build brand awareness and develop the brand associations of originality and self expression with the Adidas Superstar brand, as well as drive traffic to their mobile site.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Client: Adidas Superstars

Target Audience: Young Urban Influencers

Medium: Adidas ran graphical banner ads and text link ads across AdMob’s network, driving traffic to the Adidas Originals mobile website. Once on the site, users could download ringtones, as well as finding nearest store locations via postcode details.

Conclusion: Over 290,000 visitors to the Adidas Originals mobile site, with an average of 2.9 pages viewed per visitor and over 100,000 ringtones downloaded. Additional research was conducted by Insight Express, which is contained in the case study.

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