TalkTalk to begin YouView trial, ready for launch Spring 2012

Anne Tucker

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November 15, 2011

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1 minute

Broadband provider TalkTalk is to launch an in-house trial of YouView in early 2012.

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Anne Tucker Anne Tucker has been in the media and advertising industry since 2001. Currently heading up the research division at Mediatel, she has held roles across the company overseeing data, news and AV. Before joining Mediatel in 2005, she was Research Manager at The Allmond Partnership media agency, having spent several years prior to that in retail and change management.

Broadband provider TalkTalk is to launch an in-house trial of YouView in early 2012, ready for launch in Spring.

According to the analysts update released today, a trial will begin in Q4 (Jan-Mar 2012) with up to 3,000 of its YouView set-top boxes distributed to staff as part of the trial to “focus on the end to end customer experience”.

A pilot will then taking place in late Q4/Q1 for up to 10,000 households, with the full launch in Spring 2012, aimed at Freeview’s 8 million strong customer base as the target market.

“The launch of YouView next year will be a major development for TalkTalk and we are on track to offer a value for money product of phone, broadband and TV in Spring 2012,” the company said in its interim results.