TV Market Round Up – August 2001

•

September 20, 2001

•

3 minutes

Revenue Year on year analysis showed that TV revenue fell across the board during August, with the exception of Satellite revenue which rose by 10%. Total terrestrial TV revenue showed a fall of 9.3% year on year, as the advertising downturn continued to cast gloom over the industry. Channel 5 was the worst hit with…

Revenue

Year on year analysis showed that TV revenue fell across the board during August, with the exception of Satellite revenue which rose by 10%.

Total terrestrial TV revenue showed a fall of 9.3% year on year, as the advertising downturn continued to cast gloom over the industry. Channel 5 was the worst hit with revenue dropping 19.1%, while ITV suffered the least significant loss falling 6.7%

Total Revenue	Aug 00	Aug 01	% Change
ITV	123,340,000	115,090,000	-6.7
C4	42,450,000	36,830,000	-13.2
C5	16,470,000	13,330,000	-19.1
GMTV	4,600,000	4,170,000	-9.3
Total Terrestrial (inc. GMTV)	186,860,000	169,420,000	-9.3
Total Satellite	26,800,000	29,490,000	10.0
*Source: Agency Estimates*

Among the ITV franchises LWT saw the greatest improvement in terms of share of revenue rising 1.3 percentage points year on year, while West Country, HTV and Yorkshire North East saw the most significant losses, each falling 0.4 percentage points. Carlton and Central led in terms of share, the former claimng over 15% of revenue and the latter almost 17%.

August ITV Franchise Revenue Share Comparison
Station	Aug 00	Aug 01	% Point Change
Scotland	6.08	6.25	0.2
Anglia TV	7.27	7.15	-0.1
Carlton	15.29	15.54	0.3
LWT	10.11	11.37	1.3
Central	17.29	16.95	-0.3
North West/Border	10.9	10.76	-0.1
Meridian	11.24	11.27	0.0
West Country	2.34	1.96	-0.4
Ulster (UTV)	1.78	1.88	0.1
HTV	5.93	5.57	-0.4
Yorkshire/North East	11.78	11.36	-0.4

Cost Per Thousand

Channel 4 was the only channel not to see costs per thousand drop in year on year analysis. The channel’s most notable rise was in the Housewives with Children category which rose 27.9%.

Both ITV and Channel 5 saw a drop in the Housewives with Children category, the former dropping by 8.6% and the latter by 34.3%.

CPTs
	ITV	% Ch YoY	Channel 4	% Ch YoY	Channel 5	% Ch YoY
Adults	675	-4.7	621	9.5	342	-25.5
Men	1,733	-1.5	1,234	2.4	743	-21.8
Women	1,106	-6.7	1,249	16.7	635	-28.6
Hwvs	1,032	-7.3	1,075	9.9	531	-29
Hwvs/Ch	4,818	-8.6	4,490	27.9	2,202	-34.3
ABC1 Adults	1,845	-5.2	1,320	5.2	1,036	-27.9

Commercial Impacts

Channel 4 saw commercial impacts fall across all categories year on year. Impacts on ABC1 Adults were down 17.5%, while the Housewives with Children category dropped 32.1%. ITV was the only other channel to see commercial impacts fall with losses in the Adults, Men and ABC1 Adults categories.

At the other end of the scale Satellite saw commercial impacts increase across the board. The Housewives with Children category rose 16.1% while the Men category climbed 25.5% Channel 5 also saw an increase in all categories. The most significant rise was in the Housewives with Children category which climbed 23.2%.

Commercial Impacts
	ITV Impacts	% Ch YoY	C4 Impacts	% Ch YoY	C5 Impacts	% Ch YoY	Satellite Impacts	% Ch YoY
Adults	20,662	-2.1	7,190	-20.8	4,718	8.6	9,780	24
Men	8,049	-5.3	3,617	-15.3	2,173	3.5	5,015	25.5
Women	12,612	0.1	3,573	-25.7	2,545	13.4	4,765	22.4
Hwvs	13,518	0.7	4,150	-21.0	3,042	14	5,232	22.9
Hwvs/Ch	2,895	2.0	994	-32.1	734	23.2	2,221	16.1
ABC1 Adults	7,559	-1.5	3,380	-17.5	1,560	12.3	4,184	19.3