Analysis of the latest TV revenue figures for August reveal an over-all year on year increase of 9.5% for the UK’s main terrestrial channels. Increases were seen across the board, with the exception of GMTV, which was seen down 12.1% year on year. Channel 5 saw biggest increase, with revenue rising by 30% year on year during August. The coming months will be crucial for Channel 5 if it is to strengthen its position in the terrestrial TV market. However, some advertisers have expressed concern that the channel may lose momentum following the departure of chief executive Dawn Airey.
| Total Television Revenue – August 2002 | |||
| Total Revenue | August 01 | August 02 | % Change |
| ITV1 | 115,090,000 | 123,256,000 | 7.1 |
| C4 | 36,830,000 | 41,230,000 | 11.9 |
| C5 | 13,330,000 | 17,333,000 | 30.0 |
| GMTV | 4,170,000 | 3,665,000 | -12.1 |
| Total Terrestrial (inc. GMTV) | 169,420,000 | 185,484,000 | 9.5 |
| Total Satellite | 29,490,000 | 33,433,000 | 13.4 |
| Source: Agency Estimates | |||
ITV Franchise Revenue
The ITV franchises saw mixed results over the August period. LWT saw the most significant downward movement, slipping 1.76 percentage points year on year. Carlton also saw a notable year on year decline, dropping 0.52 percentage points during August. On a brighter note HTV and Meridian were seen up 0.72 and 0.74 percentage points respectively.
| August ITV Franchise Revenue Share Comparison | |||
| Station | August 01 | August 02 | % Point Change |
| Scotland | 6 | 6 | 0.14 |
| Anglia TV | 7 | 7 | 0.24 |
| Carlton | 16 | 15 | -0.52 |
| LWT | 11 | 10 | -1.76 |
| Central | 17 | 17 | -0.03 |
| North West/Border | 11 | 11 | -0.09 |
| Meridian | 11 | 12 | 0.74 |
| West Country | 2 | 2 | 0.22 |
| Ulster (UTV) | 2 | 2 | 0.28 |
| HTV | 6 | 6 | 0.72 |
| Yorkshire/North East | 11 | 11 | 0.01 |
Costs Per Thousand
Costs per thousand rose across the board throughout August, with Channel 5 experiencing the most significant gains in the Housewives with Children and the Men categories, which were up 37.6% and 32.1% respectively. Channel 4 saw a notable year on year increase in the Men category, which was up 12.9% during August, whilst ITV saw a 10.6% year on year increase in the Housewives and ABC1 Adults categories.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 731 | 8.3 | 664 | 6.9 | 424 | 23.8 |
| Men | 1,835 | 5.9 | 1,394 | 12.9 | 983 | 32.1 |
| Women | 1,216 | 9.9 | 1,267 | 1.4 | 746 | 17.5 |
| Hwvs | 1,142 | 10.6 | 1,104 | 2.6 | 644 | 21.2 |
| Hwvs/Ch | 5,081 | 5.5 | 4,565 | 1.6 | 3,030 | 37.6 |
| ABC1 Adults | 7,322 | 10.6 | 1,490 | 12.8 | 1,285 | 24 |
Commercial Impacts
Commercial Impacts rose across the board for Satellite channels, with the Women category rising by 28.9% year on year. The situation was mixed for terrestrial broadcasters with Channel 5 experiencing a 5.5% year on year decline in the Housewives with Children category and Channel 4 seeing a 10.5% increase in the Women category. ITV1 saw increases in the Men category and the Housewives with Children category, which rose by 1.2% and 1.6% respectively during August.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 20,434 | -1.1 | 7,532 | 4.8 | 4,955 | 5 | 11,954 | 21.1 |
| Men | 8,143 | 1.2 | 3,586 | -0.9 | 2,138 | -1.6 | 5,759 | 13.8 |
| Women | 6,325 | -2.5 | 3,946 | 10.5 | 2,817 | 10.7 | 6,194 | 28.9 |
| Hwvs | 12,291 | -3.2 | 4,528 | 9.1 | 3,265 | 7.3 | 6,434 | 21.9 |
| Hwvs/Ch | 13,085 | 1.6 | 1,095 | 10.1 | 693 | -5.5 | 2,626 | 17 |
| ABC1 Adults | 4,983 | -3.1 | 3,355 | -0.8 | 1,635 | 4.8 | 4,779 | 13.2 |
Industry News
Airey Criticises ITV For Being Too Bland GEITF 2002: Ad Funded Programming Not Up To Scratch ISBA Renews Calls For Self-Regulation Of Broadcast Media GEITF 2002: Liddiment Admits To Taking Too Many Risks GEITF 2002: Heggessey Defends Resurgent BBC1 Morrison Ends 28 Year Tenure At Granada NewsLine Feature: Are Advertisers Turning Off Television? GEITF 2002: Disney Rules Out UK Broadcasting Acquisitions GEITF 2002: Former Channel 5 Boss Attacks ITV RTL Rules Out ITV Acquisitions GEITF 2002: Puttnam Calls For BBC To Come Under Ofcom GEITF 2002: Evans Announces Return To UK Media GEITF 2002: Thompson Outlines New Vision For Channel 4 Channel 5 Relaunched As Five BBC And BSkyB Name Free-To-Air DTT Service ISBA Voices Concern Over Stealth ITV Merger ITV Power Brokers Team Up To Stop The Rot ITV To Drop Ads From 11 September Documentary Fears Of Further Delays For BBC3 ITV Breaches Broadcasting Act With World Cup Coverage BARB Chairman Rumoured To Be Stepping Down ITV Sees Audience Share Slide In July Granada Gets On The Ball With Sponsorship Deal League Loses ITV Digital Battle Joint Scrunity Committee Report Prompts Reaction
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