January brought relatively good news to the UK terrestrial TV market, which saw revenue increase by 0.4% year on year. Gains were experienced at all of the main commercial channels, with the exception of ITV, which saw revenue slip by 2.4% year on year to £115 million. Channel Five, which recently appointed Jane Lighting as its new chief executive (see Channel Five Names Lighting As New Chief Executive), saw the most significant upward movement during January, with revenue increasing by 16.6% to £16.5 million. Channel 4 also got off to a good start in 2003, with revenue improving by 2.5% to 44.7 million.
Total satellite continued to show healthy growth, with revenue improving by 31.8% year on year during January to £45 million.
| Total Television Revenue – January 2003 | |||
| Total Revenue | Jan 02 | Jan 03 | % Change |
| ITV1 | 118,060,000 | 115,260,000 | -2.4 |
| C4 | 43,600,000 | 44,670,000 | 2.5 |
| Five | 14,130,000 | 16,470,000 | 16.6 |
| GMTV | 3,930,000 | 4,100,000 | 4.3 |
| Total Terrestrial (inc. GMTV) | 179,720,000 | 180,500,000 | 0.4 |
| Total Satellite | 34,480,000 | 45,430,000 | 31.8 |
| Source: Agency Estimates | |||
ITV Franchise Revenue
LWT and Anglia saw the most significant upward movement amongst the ITV franchises, with their share of revenue increasing by 0.74% points and 0.41% points respectively during January. At the other end of the scale, HTV saw its share of ITV’s total revenue decrease by 0.36% points year on year to 5.29%. This was followed by Meridian, which saw its share slip by 0.34% points during the same period. Central and Carlton continued to command the greatest proportion of ITV’s revenue, with 16.11% and 15.87% respectively.
| January ITV Franchise Revenue Share Comparison | |||
| Station | Jan 02 | Jan 03 | % Point Change |
| Scotland | 6.47 | 6.36 | -0.11 |
| Anglia TV | 7.19 | 7.60 | 0.41 |
| Carlton | 16.27 | 15.87 | -0.40 |
| LWT | 11.46 | 12.20 | 0.74 |
| Central | 15.97 | 16.11 | 0.14 |
| North West/Border | 10.16 | 9.97 | -0.19 |
| Meridian | 12.36 | 12.02 | -0.34 |
| West Country | 1.86 | 1.84 | -0.02 |
| Ulster (UTV) | 2.10 | 2.22 | 0.12 |
| HTV | 5.65 | 5.29 | -0.36 |
| Yorkshire/North East | 10.51 | 10.52 | 0.01 |
Costs Per Thousand
ITV saw costs per thousand fall across the board during January. The most notable downward movement was seen in the ABC1 Adults and Housewives With Children categories, which slipped by 19.8% and 17.8% respectively. Channel 4 saw significant decline in the Housewives With Children and the Women category, which slipped by 11.3% and 10.5% respectively. However, the broadcaster saw a 1.3% year on year rise in the Men category. Channel Five saw costs per thousand rise across the board, with the exception of the Housewives With Children category, which was down by 7.7% during January. The most notable upward movement was seen in the in ABC1 Adults category, which rose by 16.7% year on year.
| CPTs | ||||||
| ITV1 | % Ch YoY | Channel 4 | % Ch YoY | Five | % Ch YoY | |
| Adults | 5.07 | -14.5 | 5.55 | -5.5 | 3.31 | 9.2 |
| Men | 13 | -15.5 | 13 | 1.3 | 8 | 13.1 |
| Women | 9 | -13.9 | 10 | -10.5 | 5.82 | 6.2 |
| Hwvs | 8 | -15.2 | 9 | -9.1 | 5.07 | 4.9 |
| Hwvs/Ch | 34 | -17.8 | 40 | -11.3 | 20 | -7.7 |
| ABC1 Adults | 13 | -19.8 | 12 | -9.9 | 10 | 16.7 |
Commercial Impacts
Commercial Impacts rose across the during January, with ITV1 seeing the most significant upward movement in the ABC1 Adults and the Housewives With Children categories, which rose by 21.9% on 18.9% respectively during the month. Channel 4 saw its Housewives With Children category increase by 15.6% year on year and Channel Five experienced a 26.3% rise in the same category. Satellite impacts increased by 26.2% in the ABC1 Adults category and 23.9% in the Men category.
| Commercial Impacts | ||||||||
| ITV1 Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 27,566 | 14.4 | 9,745 | 8.4 | 6,036 | 6.8 | 14,994 | 22.2 |
| Men | 11,159 | 15.7 | 4,179 | 1.2 | 2,605 | 3.1 | 7,362 | 23.9 |
| Women | 16,407 | 13.6 | 5,566 | 14.5 | 3,431 | 9.7 | 7,632 | 20.6 |
| Hwvs | 17,500 | 15.3 | 6,202 | 12.7 | 3,936 | 11.1 | 7,963 | 17.6 |
| Hwvs/Ch | 4,139 | 18.9 | 1,341 | 15.6 | 983 | 26.3 | 3,149 | 19.9 |
| ABC1 Adults | 10,729 | 21.9 | 4,434 | 13.7 | 1,965 | -0.1 | 6,320 | 26.2 |
Industry News
Insight Analysis: ITV1 Share Further Eroded In 2002 ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol ITC Dismisses Complaints Against Channel 4’s Public Autopsy Government Advisor Makes Case For Licence Fee Abolition Channel 4 To Keep RI:SE Despite Drop In Ratings BBC3 Moves To Silence Critics With Schedule Launch MTV Aims To Beat Competition With New Look BSkyB Subs To Grow 14% In Q2, Say Merrill Lynch Forecasts ITV Digital Subscribers To Keep Set-Top Boxes ITV Revenues Drop As Audiences Improve Ofcom Likely To Relax Broadcast Advertising Rules Thompson Confirms Channel 4’s Public Service Commitment Government Promises Review Before BBC Charter Renewal Airey Makes First Executive Appointment At Sky BBC To Raise £3.29 Billion From Self Help Initiative Five Signs MacIntyre As Face Of Current Affairs ITV Could Lose Audiences To Freeview In 2003 GlaxoSmithKline To Sponsor Channel Five Weather Advertisers Cut ITV Spend Following Drop In Ratings ITC Pushes For Increased Usability Of Digital TV Granada Partners Coca Cola With Saturday Night Takeaway BBC3 Launch To Be Supported By Main Terrestrial Channels ITV Backs Blind Date After Cilla’s Departure BSkyB Could Pay Up To £1bn For Premiership Rights BBC1 Extends Annual Ratings Lead Over ITV1 Multichannel Broadcasters Overtake ITV1 At Christmas
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