Revenue
Year on year analysis shows that total terrestrial revenue has fallen 19.1% during June. Again ITV was the worst hit, seeing revenue drop over £40m or 24% to £128.2m, compared with the same period last year.
Total satellite revenues rose again, climbing 9.4% compared to June 2000.
| Total Television Revenue – June 2001 | |||
| Total Revenue | June 00 | June 01 | % Change |
| ITV | 168,740,000 | 128,210,000 | -24 |
| C4 | 52,830,000 | 49,250,000 | -6.8 |
| C5 | 18,200,000 | 15,820,000 | -13.1 |
| GMTV | 5,050,000 | 4,800,000 | -5.0 |
| Total Terrestrial (inc. GMTV) | 244,820,000 | 198,080,000 | -19.1 |
| Total Satellite | 31,450,000 | 34,400,000 | 9.4 |
| Source: Agency Estimates | |||
Among the ITV franchises LWT saw the largest increase in revenue share, gaining 1.21 percentage points. Carlton continued to decline, falling 2.52 percentage points year on year. Central, which dropped 0.4 percentage points enjoyed the largest overall share commanding 15.85%.
| June ITV Franchise Revenue Share Comparison | |||
| Station | June 00 | June 01 | % Point Change |
| Scotland | 5.56 | 6.47 | 0.91 |
| Anglia TV | 7.18 | 7.57 | 0.39 |
| Carlton | 16.98 | 14.46 | -2.52 |
| LWT | 12.16 | 13.37 | 1.21 |
| Central | 16.25 | 15.85 | -0.4 |
| North West/Border | 9.97 | 9.83 | -0.14 |
| Meridian | 11.78 | 11.53 | -0.25 |
| West Country | 2.18 | 1.97 | -0.21 |
| Ulster (UTV) | 1.94 | 2.47 | 0.53 |
| HTV | 5.58 | 5.64 | 0.06 |
| Yorkshire/North East | 10.41 | 10.85 | 0.44 |
Cost Per Thousand
Falls were seen in costs per thousand (CPT) at all commercial television channels once again. The largest falls were seen at ITV and included a 27.1% drop in the Housewives category and a 25% drop in the Women category. Channel 4 saw the largest drop in the ABC1 Adults category, falling 23.6% year on year.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 715 | -23.1 | 674 | -19.9 | 429 | -12.5 |
| Men | 1,883 | -17.6 | 1,515 | -19.3 | 899 | -15.5 |
| Women | 1,153 | -26.5 | 1,214 | -20.3 | 819 | -9.7 |
| Hwvs | 1,084 | -27.1 | 1,113 | -20.4 | 676 | -13 |
| Hwvs/Ch | 4,322 | -25 | 3,856 | -33 | 2,876 | -19.7 |
| ABC1 Adults | 2,006 | -19.9 | 1,508 | -23.6 | 1,369 | -13.5 |
Commercial Impacts
Commercial impacts were up across the board for Channel 4 and Satellite channels, while ITV and Channel 5 saw commercial impacts decrease. ITV’s biggest falls were in the Men category, which fell 7.8% and the ABC1 Adult category, which dropped 5.2% year on year. The highest gain was in the Housewives category, which rose 4.3%
Channel 4, which saw increases across the board, saw the highest gain in the Housewives category, which rose 39.1%. Its least significant increase was in the Men category, which was up 15.6%. Satellite channels saw an increase in the ABC1 Adults category, which climbed 33.6%, while the Housewives with Children category only managed a 9.1% increase.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 21,729 | -1.2 | 8,855 | 16.3 | 4472 | -0.7 | 8,962 | 23.8 |
| Men | 8,250 | -7.8 | 3,939 | 15.6 | 2133 | 2.9 | 4,481 | 23.7 |
| Women | 13,478 | 3.3 | 4,916 | 17 | 2340 | -3.7 | 4,481 | 24 |
| Hwvs | 14,327 | 4.3 | 5,361 | 17.2 | 2838 | -0.1 | 4,481 | 23.3 |
| Hwvs/Ch | 3,595 | 1.3 | 1,548 | 39.1 | 667 | 8.2 | 1,989 | 9.1 |
| ABC1 Adults | 7,743 | -5.2 | 3,957 | 21.9 | 1400 | 0.5 | 4,061 | 33.6 |
Industry News
TiVo Plans £4m Marketing Campaign For July Sky Shares Shaken By Vivendi Stake Sale Speculation Telewest Reports Increased Losses For First Quarter Deadline Runs Out For ITV Football Sponsorship Deal Big Brother Beats Survivor In Audience Size For First Time ITC Appoints New Head Of Public Affairs Only The Strong Survive: Bad News For ITV Reality Show Sky Introduces Personal Planner Feature To Digital Service Coca-Cola Signs Up To Sponsor Premier League Coverage On ITV Sky Pictures To Close As Part Of Cost Cutting Drive Reports Predict Continued Gloom From Granada Results Promotions At Channel 4 Strengthen Commercial Brands New Minister For Tourism, Film And Broadcasting Appointed Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions Channel 5 Sidesteps ITC Decision With New 5.30pm News Bulletin Granada Confirms Difficult Market With Interim Results BSkyB Digital Viewers Get The Message Go Racing Deal Could Be Halted By Pre-Race Data Problem ITV News Up For Grabs As Bidding Process Begins Conclusion Of OFT’s BSkyB Investigation Delayed Until September No Go For Go Racing ITV Looks To Rival Sky With Transponder Lease Deal ITC Research Pigeon-Holes Stereotypes Spanner In The Works For Integrated ITV Platform Prebble Demands Government Commitment To Digital FT Editor Tipped To Replace Bland As BBC Chairman ITC Disappointed At Lack Of ITV Regional Commitment Go Racing Negotiations Up And Running After False Start DCMS Predicts 55% Digital Penetration By
2006 Go Racing Back In The Saddle PVR Homes To Hit 500m By 2010 Granada Warns Of ITV Disaster ITV Chief Unveils Management Structure Carlton Attacks Granada Over Leaked Letter Friday Tipped For Fourth EastEnders Carlton And Granada Have Unhappy Monday Granada Pressured To Close ONdigital Feature: ITV Shoulders The Slump Game Set And Match To BBC’s Interactive Wimbledon Channel 5 Says G’Day To Home And Away BSkyB Scores Football Sponsorship Deal With Ford Carlton Calls For Licence Fee Cut To Boost Digital Take Up More Channels Leave Sky Analogue Is Tivo The New Betamax?
