Revenue
Terrestrial television including GMTV saw a 2% fall in total revenue, year on year, during September, recording an overall figure of £257.5m. According to agency estimates, ITV’s revenue dropped by 5.3% to £174.9m during last month, while Channel 5 increased 9.4% to reach £18.4m.
Channel 4 was up 6.3% while GMTV fell 6.5% in a yearly analysis. Total satellite continues its pattern of growth, increasing 9.9% to £38.3m.
| Total Television Revenue – September 2000 | |||
| Total Revenue | Sept 99 | Sept 00 | % Change |
| ITV | 184,760,000 | 174,990,791 | -5.3 |
| C4 | 54,600,000 | 58,066,666 | 6.3 |
| C5 | 16,820,000 | 18,400,000 | 9.4 |
| GMTV | 6,520,000 | 6,093,333 | -6.5 |
| Total Terrestrial (inc. GMTV) | 262,700,000 | 257,550,790 | -2.0 |
| Total Satellite | 34,850,000 | 38,316,666 | 9.9 |
| Source: Agency Estimates | |||
Year on year increases in revenue share for the ITV franchises were again fairly small this month with the exception of LWT, which went up 1.9 percentage points to take a 13.5% share of revenue.
Central retains its position as the holder of the largest share of any franchise, taking 15.8%, just ahead of London area franchise holder, Carlton, who slipped 0.6 percentage points to a 15.3% revenue share.
Granada’s north-west and Border franchises saw the greatest fall in a yearly analysis, slipping 0.8 percentage points to a 10.6% revenue share.
| September ITV Franchise Revenue Share Comparison | |||
| Station | Sept 99 | Sept 00 | % Point Change |
| Scotland | 6.1 | 5.6 | -0.4 |
| Anglia TV | 7.1 | 7.2 | 0.1 |
| Carlton | 15.8 | 15.2 | -0.6 |
| LWT | 11.6 | 13.5 | 1.9 |
| Central | 15.8 | 15.8 | 0.0 |
| North West/Border | 11.3 | 10.6 | -0.8 |
| Meridian | 11.2 | 11.4 | 0.2 |
| West Country | 2.1 | 2.0 | -0.1 |
| Ulster (UTV) | 1.9 | 2.0 | 0.1 |
| HTV | 5.9 | 5.6 | -0.2 |
| Yorkshire/North East | 11.2 | 11.1 | -0.1 |
Commercial Impacts
During September, significant falls in commercial impacts were seen in all categories for ITV and Channel 5. The largest drop for both channels came from the ABC1 Adults category, which fell 9.9% year on year on ITV and 22.1% on Channel 5. Men also dropped significantly, falling 10.3% on Channel 5 and 7.8% on ITV.
At Channel 4, meanwhile, increases were seen across the board. Housewives with Children saw a particularly large increase, rising 26%.
Satellite saw double figure increases in all categories, the highlights being ABC1 Adults, up 34.9%, Housewives with Children, up 26.9% and Housewives, up 24.3%.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 23,283 | -6.6 | 8,399 | 7.8 | 4,154 | -9.7 | 7,716 | 21.6 |
| Men | 9,148 | -7.8 | 3,757 | 7.5 | 1,985 | -10.3 | 3,999 | 21.6 |
| Women | 14,135 | -5.8 | 4,642 | 8.1 | 2,169 | -9.1 | 3,717 | 21.7 |
| Hwvs | 14,879 | -5.3 | 5,057 | 8.2 | 2,602 | -4.4 | 4,102 | 24.3 |
| Hwvs/Ch | 3,747 | -7.7 | 1,449 | 26 | 603 | -4.2 | 1,867 | 26.9 |
| ABC1 Adults | 8,295 | -9.9 | 3,683 | 9.7 | 1,301 | -22.1 | 3,362 | 34.9 |
Costs Per Thousand
Costs per thousand at both ITV and Channel 5 rose year on year across all categories during September. The cost of reaching ABC1 Adults saw particular increases, up 5.1% to 2,557p on the ITV network and rising a massive 40.4% to 1,714p on Channel 5.
Channel 4 bucked the trend, however, decreasing in all categories, with the biggest drop in the Housewives with Children category, down 15.6% at 4,858p.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 911 | 1.4 | 838 | -1.4 | 537 | 21.1 |
| Men | 2,318 | 2.7 | 1,873 | -1.1 | 1,123 | 22.0 |
| Women | 1,500 | 0.5 | 1,516 | -1.6 | 1,028 | 20.3 |
| Hwvs | 1,425 | 0.0 | 1,392 | -1.7 | 857 | 14.5 |
| Hwvs/Ch | 5,659 | 2.6 | 4,858 | -15.6 | 3,700 | 14.2 |
| ABC1 Adults | 2,557 | 5.1 | 1,911 | -3.0 | 1,714 | 40.4 |
Industry News
NTL Kicks Off £20m Autumn Advertising Drive James Murdoch Attacks BBC’s Global Ambitions Kirch Sells 3.1% Stake In BSkyB Channel TV Expresses Interest In HTV Purchase ONdigital Unveils Interactive Television Launch Plans BSkyB And NTL Strike Channel Supply Deal Sky Gives Due Date For Integrated Digibox And Personal TV Recorder Granada Takes Stake In Arsenal Channel 4 Records Highest Weekly Audience Latest Hope For ITV Top Job Goes To NTL Granada Media Begins European Expansion With Stake In TV3 Carlton Wins Contract For 30 Hours Of Nineties Nostalgia Programming First Woman Appointed As BBC1 Controller Fuel Crisis Drives News Ratings Ulster Television’s Profits Up As Prospect Of Granada/Carlton Take-Over Looms Big Brother Finale Gives C4 Largest Ever Friday Night Audience ONdigital Launches TV Internet Service Feature: Big Impact, Short Life-Span Personal Video Recorders To Offer Tool For Advertisers Channel 5’s Naked Season Ruled Not To Break ITC Code News At Ten To Return To ITV BSC Report Finds Public In Favour Of Regulation E4 Equity Partner Discussions With BSkyB Flounder C4 To Launch Trio Of Film Channels ITV Slips While Non-Terrestrials Improve In Digital Television Homes ISBA Gives Limited Welcome To ITN News At Ten’s Return Entertainment Is Dead, Long Live Entertainment Granada And Carlton Stock Tumbles After Downgrade Medium More Important Than The Message, Says Study United Shareholders Approve Granada Merger Granada Predicts Slowdown In Ad Revenue, Announces Completion Of United Deal Personal Television Recorders To Hit Shops From October
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