According to Media Week, Channel 5 is offering major advertisers as much as 20% off of ITV prices for most audiences on a 10% share deal. It is also reported that it has signed a deal with TMD Carat.
C5 has apparently estimated its audience figures for its first year and is predicting an 11% share of impacts. The broadcaster is said to prefer fixed price deals but some agencies want to trade against the ITV station average price.
An agency source told Newsline that it expects a higher percentage of impacts for 16-34 year olds and housewives with kids, probably closer to 13%, and that dealing would be done at 30% off ITV prices with bonus spots according to levels of commitment.
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