Web Site Of The Week – ISBA

http://www.isba.org.uk

The Incorporated Society of British Advertisers, ISBA, set-up in 1990, has always embraced new forms of marketing communication, and the organisation has just gone on-line.

The site, designed by MediaTel, is easy to navigate and clearly laid-out. There are two sections to the site, for members and non-members.

The non-members’ pages fill the visitor in on the history of ISBA, its members, campaigning voice and publications. There is also information on ISBA membership, although these pages are not used to push a hard membership drive. In fact, ISBA could take further advantage of the interactive powers of the Web to make recruitment even easier.

Over on the exclusive members-side of the site, there is extensive information on the progress of ISBA’s various campaigns, membership services, forth-coming events and news member updates.

For ISBA members who wish to be kept aware of the Society’s activities and prospective members who want to discover exactly how ISBA operates as the voice of British advertisers this site is well worth investigating.

The site is also available via the Media Village.