Virgin Megastores have linked up with the Box channel to launch the biggest sponsorship on cable TV in the UK.
Virgin Megastores will sponsor Box Fresh, a programme which previews all new singles which are available for audience selection from that week. In addition the sponsorship will include the creation of a Virgin Megastore Text Page, a dedicated singles show called Virgin Megastores Hot Singles and branding of the Box throughout the Virgin Megastore chain.
The Box c/o Braben: 0171 289 1616
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