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Decipher strengthen management team with Damien Read appointment

Decipher strengthen management team with Damien Read appointment

Decipher

Specialist media consultancy Decipher has appointed Damien Read, previously of BT Vision, as Director of Consultancy. Read joins the wider Decipher management team as the consultancy group prepares to ramp up its product and service offering in 2013 to reflect the new opportunities emerging in a rapidly changing UK and international television market.

Previously GM of Products & Propositions for BT Vision, Read is a commercial and marketing expert for television and digital media. He has launched consumer products and platforms across both cable and IPTV in the UK.

At BT Vision Read was responsible for the launch of new propositions which have significantly transformed the growth of the company as well as launching and developing three new digital TV platforms; Vision 2.0; BT’s YouView and pay channels via IPTV multi-cast.

Decipher MD Nigel Walley explained the move: “Damien brings intellectual firepower and implementation experience to Decipher. As the market evolves rapidly, our clients are looking to ramp up the level of R&D and innovation testing they do.

“As a result, we intend to increase the amount of implementation support we are able to offer. His skill set means we are in a position to deepen our relationship with key clients and bring new ones on board.”

Read’s appointment starts immediately.

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