1998 Media Week Awards

Last night the Grovesnor Hotel, Park Lane, was the venue of this year’s Media Week awards. The winners of the various categroies were as follows:

• Grand Prix Winner: Optimum View, Boots the Chemist
• Long-Term Brand Building Campaign: The Media Business Group, Tag Heur
• Strategic Sales Pitch: Guardian Media Group, Scottish Courage
• Launch Strategy: BJK&E Media, Teacher Training Agency
• Best Usage of a Single Medium: RCL Communications, Dunlop Slazenger Group
• Integrated Media Campaign: New PHD, Yellow Pages
• Media Sales Team: Talk Radio
• Regional/Local Campaign: BMP Optimum, Amercian Airlines
• International Campaign: Mediacom, Time Magazine
• Direct Response Campaign: TMB Direct, HSA
• Media Effectiveness: Booth Lockett Makin, Dominos Pizza
• Opportunistic Sales Pitch: TDI, Citroen Xsara
• Research Project: BMP Optimum, ROAR
• Media Brand: TDI
• Sponsorship Package/Deal: Optimum View, Boots the Chemist
• Media Stunt/Idea: Mediapolis, Playtex

Media Week: 0181 565 4445