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FT Website Earns Most Revenue
A report carried out by Fletcher Research states that the Financial Times website www.ft.com receives the most advertising revenue. The UK Banners Survey says that FT.com raised £1.1 million between February and August 1998. The amount of advertising spend on the site is due to the greater expansion of financial services companies.
Tony Blin-Stoyle, commercial director for FT.com says: “It’s clear from this report that Web advertisers have been quick to acknowledge the significant value FT.com brings to the business community.”
FT: 0171 873 3000
