NOW TV has arrived on PlayStation 3, offering access to Sky Movies and Sky Sports.
As of Friday, users have been able to connect their PS3 to their TV and home WiFi network to watch NOW TV on their main TV, as well as through smartphone, tablet and laptop devices.
All six Sky Sports channels will be available with no contract, set-up costs or installation.
NOW TV recently introduced a £9.99 Sky Sports Day pass, which enables customers to watch exclusive live matches from sporting events including the Barclays Premier League and UEFA Champions League, all 19 Grands Prix from the Formula 1 season, and all Ashes test matches.
NOW TV also provides customers with up to 20 new film premieres on Sky Movies each month – at least 12 months before they become available on Netflix or LOVEFiLM Instant.
“Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones,” said Gidon Katz, director of NOW TV.
“At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”
Fergal Gara, vice president and managing director for Sony Computer Entertainment UK said: “Adding Sky’s amazing content via NOW TV to the PlayStation 3’s services is a real boon for our millions of UK customers. Streaming great and exclusive sports and movie content to the family TV is a huge enhancement to the PlayStation entertainment portfolio.”