GMTV has signed a deal worth £600,000 with Toy Options, the toy company. The company is sponsoring Diggit, the children’s show, and gives Toy Options nine seven-and-a-half-second spots each Saturday morning show.
The 3D graphics for the stings were created by production company Wrench and Franks.
Diggit was launched this spring, and has a target audience of 4-9 year olds. The sponsored show kicked off this Saturday and runs for 16 weeks.
GMTV: 0171 827 7000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
