Asda supermarkets has signed a three-part sponsorship deal with Talk Radio worth £100,000. The deal will see Asda broadcasting ‘live’ commercials around Talk’s World Cup ’98 coverage.
The ad copy for these commercials will be written to reflect the results of the matches which they follow. Also, Asda Magazine will be running a full page ad for Talk Radio. The magazine reaches around 5 million households.
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