How Much Attention Do Viewers Really Pay To TV Channels?

This question is to be answered at the next MRG Evening by drawing on a study commissioned by TSMS. The research examined attentive viewing levels to 14,000 programmes by genre across all terrestrial and 10 satellite channels.

The results of this study will be revealed at the meeting which is held at the Leo Burnett, 60 Sloane Avenue, London, on Wednesday 8 July at 6:30pm.

For further information contact Sara Down at Channel 4 on 0171 306 8377.