The Capital FM website has tailored an area of the site specifically in line with a promotion with Yardley, which is using the site to promote its new fragrance ‘So…For Him’.
The ‘Mayhem’ section of the site has been dedicated to the promotion of the Yardley fragrance.
Douglas McCallum, head of Capital Interactive, says: “The Yardley promotion is a great example of how the Capital Radio site can tailor specific promotions to appeal to a particular segment of its market.”
Capital Radio c/o Grayling: 0171 255 1100
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