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Author
Caroline Manning
Caroline Manning
Caroline Manning is chief design officer at Initiative and writes monthly for The Media Leader.
Latest articles
The creator paradox: Can you scale authenticity without killing it?
Caroline Manning
•
October 22, 2026
•
6 minutes
Context is key to media communication: ‘Where’ deserves to matter again
Caroline Manning
•
September 24, 2026
•
5 minutes
Context collapse: How we lost the plot when we lost the audience moment
Caroline Manning
•
August 20, 2026
•
4 minutes
Why mass cultural moments still matter (and the World Cup proved it)
Caroline Manning
•
July 23, 2026
•
4 minutes
Templatisation and automation: Is planning losing its edge?
Caroline Manning
•
June 18, 2026
•
3 minutes
The false divide: Why your B2B/B2C split is costing you growth
Caroline Manning
•
May 21, 2026
•
5 minutes
The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point
Caroline Manning
•
April 23, 2026
•
6 minutes
Making integration meaningful again: A planner’s perspective
Caroline Manning
•
March 12, 2026
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5 minutes
Beyond the numbers: Has media planning forgotten the consumer?
Caroline Manning
•
February 19, 2026
•
5 minutes
Planning resolutions for 2026
Caroline Manning
•
January 8, 2026
•
4 minutes
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