Computeractive Offers £150,000 Promo

VNU’s new computing title, Computeractive, is seeking to attract new readers with a £150,000 promotion for the 14 January edition. The fortnightly magazine will offer a free 104-page Classic Workshops book with its fourteenth issue which will be presented in a large folder. VNU says that the Workshops section of the title, a step by step guide to different areas of PC use, is one of the most popular.

Since its launch in February last year, the title has been selling over 200,000 copies per issue which meets VNU’s business targets. However, the magazine has yet to receive its first official ABC audit figure.

The company also says that there are further plans to expand Computeractive‘s readership with an additional £2 million marketing campaign this year, along with further on-cover promotions.

VNU: 0171 316 9000