Motive Communications has been awarded the media planning and buying account worth £3 million by Emap Active, the division of leisure and lifestyle magazines created last year at Emap (see Newsline). Titles that are expected to receive the most marketing support include Motorcycle News, Maxpower and Total Sport.
Emap Active appointed Bartle Bogle Hegarty (BBH) to handle its creative business earlier this year (see Newsline).
Both BBH and Motive recently picked up the new weekly entertainment title Heat, from Emap Metro (see Newsline).
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