Advertising solutions companies, DoubleClick and NetGravity, have this afternoon announced a $530 million (£340 million) merger deal. DoubleClick is a provider of internet advertising solutions for marketers and web publishers and NetGravity specialises in online advertising and direct marketing software solutions.
Commenting on the deal, Kevin O’Connor, CEO of DoubleClick, said: “Our goal has been to build the broadest possible infrastructure for internet advertising. Both companies have relationships with most major web publishers and advertisers domestically and internationally. NetGravity’s strengths combined with DoubleClick’s technology infrastructure will create a company uniquely positioned to be the overall leader in targeted advertising.”
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