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Ex-Flextech Boss Unveils Website For Over 35s
Lis Howell, the former senior vice-president of Flextech (see Newsline Brief), has unveiled her web venture. Bowlofcherries.com is a lifestyle portal targeting over 35s.
With the endorsement of over 50 celebrities, including Toyah Wilcox, Edwina Currie and Fern Britton, the website brings together information, features and reviews on a range of subjects from food to politics. Cherry members receive special club offers and invitations to events and trips, which will then be broadcast on the internet.
The site has enough cash until Christmas, after which time subscriptions and advertising revenues will take over as sources of revenue. First advertisers on the site include Tesco, the RAC and Thompson.