Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.
Mike Fletcher
Mike Fletcher has been writing extensively about media and advertising trends since 2008. Prior to that, he was an editor at Haymarket Media Group for almost ten years.
He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including editorial consultancy, social strategy, event photography, videography, reports, blogs and ghost-written material.
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As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets
Total Global Radio maintains its position at the top of the quarterly league tables for reach with 24.1m weekly listeners
BBC Radio 2’s Zoe Ball remains the queen of the radio breakfast show, after recording 7.2m weekly listeners between April and September 2021
Between April and September, 49.5 million adults tuned-in, on average to more than one billion weekly hours of content, says Rajar
Hotly anticipated radio listening figures for the third quarter of this year will be released by Rajar tomorrow (28th October)
Admedia has rebranded to i media as part of ambitious plans to treble its digital estate of large-format Nexus screens
Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team