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Kinetic launches UK’s first automated OOH trading platform

Kinetic launches UK’s first automated OOH trading platform

Kinetic has announced the launch of an automated trading platform, which will bring together all major out-of-home media owners in the UK for the first time.

The collaboration with Bitposter will offer an integrated trading platform to JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, amongst others, across all formats.

By using the Bitposter platform, Kinetic will integrate its planning system Aureus with the inventory of the media owners to create a private marketplace.

“Our sector is undergoing an exciting transformational phase,” said Stuart Taylor, CEO Kinetic UK and Western Europe.

“This collaborative development will not only make the outmoded process of buying and selling OOH more efficient but will help allow the growing scale of DOOH to reach its true potential.”

Paula Fernandez, Kinetic’s global head of data tools and analytics, added: “This first step to digitise OOH trading is a great milestone for the industry. It will allow us to enhance our data led planning capabilities, so we are prepared for the digital transformation of our sector.”

Digital out-of-home adspend grew 24.7% in the third quarter of 2016. Total OOH adspend is estimated to have grown 5% in 2016, with growth of 2.2% forecast for 2017.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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